Email:
rjrathod1704@gmail.com
Email:
rjrathod1704@gmail.com
rjrathod1704@gmail.com
Jay rathod
Sr. Creative Designer and Brand Strategist
Jay rathod
Sr. Creative Designer and Brand Strategist
Jay rathod
Sr. Creative Designer and Brand Strategist
Hi! I'm
Jay Rathod
a
Creative Designer
from
Surat, Gujarat
turning simple
names into
impactful brands
(2021 – PRESENT)
I’m dedicated to build brands that bring your vision to life, combining impactful brand elements to deliver fast, impactful results.
4+ /
years of experience
74% /
client retention rate
16 /
satisfied clients
20 /
projects finished
4+ /
years of experience
74% /
client retention rate
16 /
satisfied clients
20 /
projects finished
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
Adobe Photoshop
Raster graphics editor by Adobe
95
%
Adobe Photoshop
Raster graphics editor by Adobe
95
%
Adobe Photoshop
Raster graphics editor by Adobe
95
%
Adobe Illustrator
Vector graphics editor by Adobe
95
%
Adobe Illustrator
Vector graphics editor by Adobe
95
%
Adobe Illustrator
Vector graphics editor by Adobe
95
%
Figma
Leading collaborative design tool
95
%
Figma
Leading collaborative design tool
95
%
Figma
Leading collaborative design tool
95
%
Framer
No-code website builder
80
%
Framer
No-code website builder
80
%
Framer
No-code website builder
80
%
Branding
Logo Design
Brand Identity
Brand Strategy
Creative Diraction
Branding
Logo Design
Brand Identity
Brand Strategy
Creative Diraction
{03} — Process
How it works
Insight
/
01
Before sketching anything, I uncover the why.
Who is the brand for
Vision, Mission, Target audience, Personality, Emotion
What problem
does it solve and what feeling should it evoke?
Study the brand’s tone
luxury, playful, bold, minimal, and the market landscape.
2-4 days
Insight
/
01
Before sketching anything, I uncover the why.
Who is the brand for
Vision, Mission, Target audience, Personality, Emotion
What problem
does it solve and what feeling should it evoke?
Study the brand’s tone
luxury, playful, bold, minimal, and the market landscape.
/3-5 weeks/
Insight
/
01
Before sketching anything, I uncover the why.
Who is the brand for
Vision, Mission, Target audience, Personality, Emotion
What problem
does it solve and what feeling should it evoke?
Study the brand’s tone
luxury, playful, bold, minimal, and the market landscape.
2-4 days
Positioning
/
02
Shape how the brand should be perceived
Choosing 3 keywords
that describe its character like: Authentic, Rugged, etc..
Define the design territory
is it geometric, organic, typographic, iconic?
Clarify the tone
heritage vs modern, expressive vs minimal, luxury vs approachable
Goal:
Set a design compass — this ensures every design choice feels “on-brand.”
3-5 days
Positioning
/
02
Shape how the brand should be perceived
Choosing 3 keywords
that describe its character like: Authentic, Rugged, etc..
Define the design territory
is it geometric, organic, typographic, iconic?
Clarify the tone
heritage vs modern, expressive vs minimal, luxury vs approachable
Goal:
Set a design compass — this ensures every design choice feels “on-brand.”
/3-5 weeks/
Positioning
/
02
Shape how the brand should be perceived
Choosing 3 keywords
that describe its character like: Authentic, Rugged, etc..
Define the design territory
is it geometric, organic, typographic, iconic?
Clarify the tone
heritage vs modern, expressive vs minimal, luxury vs approachable
Goal:
Set a design compass — this ensures every design choice feels “on-brand.”
3-5 days
Concept
/
03
Turn meaning into visual metaphor.
Develop ideas that symbolize the brand’s essence
initials, abstract forms.
Exploring Ideas
Explore shapes, balance, and symbolism
Sketch concepts that tell a story
not just look good.
1 week
Concept
/
03
Turn meaning into visual metaphor.
Develop ideas that symbolize the brand’s essence
initials, abstract forms.
Exploring Ideas
Explore shapes, balance, and symbolism
Sketch concepts that tell a story
not just look good.
/3-5 weeks/
Concept
/
03
Turn meaning into visual metaphor.
Develop ideas that symbolize the brand’s essence
initials, abstract forms.
Exploring Ideas
Explore shapes, balance, and symbolism
Sketch concepts that tell a story
not just look good.
1 week
Execution Direction
/
04
Bringing the idea to life and ensure it scales.
Test in real-world contexts
print, digital, packaging, favicon.
Build visual consistency guidelines
logo spacing, variations, contrast rules
/2-3 days/
Execution Direction
/
04
Bringing the idea to life and ensure it scales.
Test in real-world contexts
print, digital, packaging, favicon.
Build visual consistency guidelines
logo spacing, variations, contrast rules
/3-5 weeks/
Execution Direction
/
04
Bringing the idea to life and ensure it scales.
Test in real-world contexts
print, digital, packaging, favicon.
Build visual consistency guidelines
logo spacing, variations, contrast rules
/2-3 days/
92%
Percent
customer satisfaction
92%
Percent
customer satisfaction
92%
Percent
customer satisfaction
4+
Years
of experience
4+
Years
of experience
4+
Years
of experience
20+
Projects
completed
20+
Projects
completed
20+
Projects
completed
{04} — Testimonials
Don’t take my
word for it
* Take theirs
4.5
/ 5
Working with Jay was a delight. He took our vague vision and built a beautiful, cohesive brand identity — everything felt intentional and audience-driven.
Emma Brooks, Founder at Cacao
5.0
/ 5
Jay doesn’t just design; he builds systems. He structured our branding and dashboards with clarity, consistency, and purpose.
Justin Mannina, COO at TruckBus
5.0
/ 5
Pleasure to work with, 5 stars, can't recommend enough!
Tyler Stars
5.0
/ 5
Emily delivered a complex web application ahead of schedule. Her coding prowess and problem-solving abilities were evident in the seamless functionality and robust features she implemented.
Emily Desire
5.0
/ 5
Tom's redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Tom Shawn
4.5
/ 5
Working with Jay was a delight. He took our vague vision and built a beautiful, cohesive brand identity — everything felt intentional and audience-driven.
Emma Brooks, Founder at Cacao
5.0
/ 5
Jay doesn’t just design; he builds systems. He structured our branding and dashboards with clarity, consistency, and purpose.
Justin Mannina, COO at TruckBus
5.0
/ 5
Pleasure to work with, 5 stars, can't recommend enough!
Tyler Stars
5.0
/ 5
Emily delivered a complex web application ahead of schedule. Her coding prowess and problem-solving abilities were evident in the seamless functionality and robust features she implemented.
Emily Desire
5.0
/ 5
Tom's redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Tom Shawn
4.5
/ 5
Working with Jay was a delight. He took our vague vision and built a beautiful, cohesive brand identity — everything felt intentional and audience-driven.
Emma Brooks, Founder at Cacao
5.0
/ 5
Jay doesn’t just design; he builds systems. He structured our branding and dashboards with clarity, consistency, and purpose.
Justin Mannina, COO at TruckBus
5.0
/ 5
Pleasure to work with, 5 stars, can't recommend enough!
Tyler Stars
5.0
/ 5
Emily delivered a complex web application ahead of schedule. Her coding prowess and problem-solving abilities were evident in the seamless functionality and robust features she implemented.
Emily Desire
5.0
/ 5
Tom's redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Tom Shawn
{06} — Contact me
I’m all over the internet
I’m all over
the internet
New release!
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