The goal was to conceive and deliver a unified, expressive brand identity and digital design for Finnwais that resonates with the target users, communicates its core values, and positions it as a competitive, trustworthy brand in its domain.
I was drawn to the opportunity to bring clarity and personality to a brand that aspires to do more than just functional utility. It excited me to translate its mission into a visual language — to craft something that feels meaningful, modern, and engaging for users.
Finnwais is a fintech app, that aims to simplify users’ finances, promote holistic well-being, combine style & sustainability. The brand seeks to differentiate itself by combining usability with sophistication, integrating community features, using clean, modern design.
As the creative lead for Finnweis, I developed a compelling brand identity for this in novative finance management app. The goal was to create a visual language that resonates with Gen Z, reflecting their aspirations for simplicity, empowerment, and financial independence, while standing out in the competitive fintech space. simplicity, empowerment.
The design incorporates three core elements: a subtle upward arrow symbolizing growth, a circular motif representing inclusivity and holistic financial management, and the "W" subtly embedded within the icon to emphasize the brand’s identity. Crafted with precision using a geometric grid system, the logo achieves a modern yet approachable look, ensuring versatility across digital and print platforms.
