The goal was to design a unique and memorable brand identity for Cacao Skincare that positions cacao as the hero ingredient while reflecting purity, sustainability, and premium self-care through modern, minimal aesthetics.
I was inspired by the idea of turning cacao into a storytelling element — creating a brand that feels natural, luxurious, and emotionally connected through thoughtful, minimal design.
Cacao Skincare is a premium skincare brand rooted in the natural richness of cacao, offering clean, cruelty-free, and sustainable products. The challenge was that most cacao-based cosmetic brands lacked a distinct identity — often blending into the broader “organic skincare” category without a unique emotional connection. The goal was to craft a memorable, luxury-driven brand presence that elevates cacao from a mere ingredient to a core identity, blending nature, indulgence, and science into one cohesive narrative.
The main target audience of cacao skincare is skin health-conscious millennials and Gen-Z users who prefer transparent, ingredient-focused, and eco-friendly skincare brands. These consumers seek authenticity, minimalism, and sustainability — valuing experiences that feel both luxurious and responsible.
The final branding establishes Cacao Skincare as a sophisticated yet approachable brand. A cacao-inspired earthy palette, modern typography, and clean layouts communicate purity and indulgence. The visual system creates emotional resonance through warmth and simplicity, successfully positioning Cacao as a premium, nature-powered skincare brand with strong recall and visual consistency across touchpoints.
